Innovation and Design
Sustaining the competitive edge
"Invention is 10% inspiration and 90% perspiration." Thomas Edison, father of invention
Innovation and design are the sparks of genius that kickstart the creativity process. With a deep understanding of self, team and what customers want, it's creation time to create a world-beater.
1. Market Research – SWOT Analysis
No creation is complete without an understanding of what's already existing in the marketplace. SWOT represents Strengths, Weaknesses, Opportunities and Threats, summarising a mindmap of how your product can possibly compete in the marketplace.
2. Design Thinking – leverage design principles
Design at its best create products that have both form and function. Key design principles guide us towards that aim in creating a winning product.
3. Creativity – scamper existing products
Creativity requires us to cast aside traditional models of thinking and look from outside in and inside out to break new grounds. As a thinking model, it accelerates the ideation process from start to finish.
4. Market test – check market responses
Market test gives students a chance to try out their products in the marketplace before launching. Customers are the allied designers so improvements can be made once feedback is obtained.
5. Design Enhancements – leverage cutting-edge technology
At the heart of the design process is Siemens design and engineering engine that powers the ideas from start to end, culminating in a 3D prototype.
Sustaining the competitive edge
"Invention is 10% inspiration and 90% perspiration." Thomas Edison, father of invention
Innovation and design are the sparks of genius that kickstart the creativity process. With a deep understanding of self, team and what customers want, it's creation time to create a world-beater.
1. Market Research – SWOT Analysis
No creation is complete without an understanding of what's already existing in the marketplace. SWOT represents Strengths, Weaknesses, Opportunities and Threats, summarising a mindmap of how your product can possibly compete in the marketplace.
2. Design Thinking – leverage design principles
Design at its best create products that have both form and function. Key design principles guide us towards that aim in creating a winning product.
3. Creativity – scamper existing products
Creativity requires us to cast aside traditional models of thinking and look from outside in and inside out to break new grounds. As a thinking model, it accelerates the ideation process from start to finish.
4. Market test – check market responses
Market test gives students a chance to try out their products in the marketplace before launching. Customers are the allied designers so improvements can be made once feedback is obtained.
5. Design Enhancements – leverage cutting-edge technology
At the heart of the design process is Siemens design and engineering engine that powers the ideas from start to end, culminating in a 3D prototype.
