Marketing and Money Sense
Serve and be served
"The best advertising is done by satisfied customers." Philip Kotler, Father of Marketing
Marketing is communicating to meet the customers’ needs & wants, and when done effectively, facilitates sales and sustains an enterprise. A virtuous cycle of effective marketing and cashflow management creates a winning enterprise in the long run.
1. Targeted Marketing – meet customer's needs
Marketing is speaking to customers' needs and wants. Learn how to focus on what matters in your marketing strategies and tactics so you don't miss the forest for the trees.
2. Guerrilla Marketing – marketing at low-cost
Guerilla marketing is a low-cost, silent marketing approach that is effective as it is unexpected. Suitable for start-ups who wish to grow their operations at a shoestring budget.
3. Marketing Tactics – adapt case studies
Marketing tactics provide us with the practicals on how some of the best marketing strategies can be executed. Find and match a powerful concoction of marketing mix that appeals to your customers whenever they are.
4. Social Media – marketing in internet-age
Marketing's newest ally is Social Media. Beyond its primary objective as a medium for socialisation, marketing can also work through social media as part of your marketing mix.
5. Cashflow generation – lead generation and management
Cashflow is what the market rewards you. Generating constant enquries and managing and rewarding your customers is a competitive advantage that guarantees the sustainability of your enterprise.
6. Cashflow management – sustain enterprise growth
Generating cashflow and its management are both sides of the same coin. Before the product and market cycle ends, use your cashflow to innovate and break new grounds in the market.
Serve and be served
"The best advertising is done by satisfied customers." Philip Kotler, Father of Marketing
Marketing is communicating to meet the customers’ needs & wants, and when done effectively, facilitates sales and sustains an enterprise. A virtuous cycle of effective marketing and cashflow management creates a winning enterprise in the long run.
1. Targeted Marketing – meet customer's needs
Marketing is speaking to customers' needs and wants. Learn how to focus on what matters in your marketing strategies and tactics so you don't miss the forest for the trees.
2. Guerrilla Marketing – marketing at low-cost
Guerilla marketing is a low-cost, silent marketing approach that is effective as it is unexpected. Suitable for start-ups who wish to grow their operations at a shoestring budget.
3. Marketing Tactics – adapt case studies
Marketing tactics provide us with the practicals on how some of the best marketing strategies can be executed. Find and match a powerful concoction of marketing mix that appeals to your customers whenever they are.
4. Social Media – marketing in internet-age
Marketing's newest ally is Social Media. Beyond its primary objective as a medium for socialisation, marketing can also work through social media as part of your marketing mix.
5. Cashflow generation – lead generation and management
Cashflow is what the market rewards you. Generating constant enquries and managing and rewarding your customers is a competitive advantage that guarantees the sustainability of your enterprise.
6. Cashflow management – sustain enterprise growth
Generating cashflow and its management are both sides of the same coin. Before the product and market cycle ends, use your cashflow to innovate and break new grounds in the market.
